04 / 07
MEDIUM
Supported art direction for multiple seasonal campaigns across print, digital, and point-of-sale systems, culminating in large-scale video displays in Times Square.
- Role
- Graphic Design Intern
- Discipline
- Festival Campaign · Poster · Social
- Year
- 2025
- Collaborators
- Industry of Hues™, for Medium Photo
- Tools
- Adobe InDesign, Illustrator, Photoshop, Dimension
Deliverables — Developed the core promotional graphic for an upcoming annual festival, adapting the concept across poster and social media applications.
Objective
As a Graphic Design Intern at Industry of Hues™, I contributed to Medium Photo’s annual festival campaign, designing the core promotional graphic and adapting it across posters and social media to support the festival’s lectures, workshops, and portfolio reviews
Challenge
Utilize the client’s suggested style inspired by classic rock poster design, while presenting the festival’s content-forward information clearly. The piece needed to be eye-catching and memorable, serving not only as advertising but also as a limited-edition keepsake.
Solutions
We leaned into expressive typography and robust brand colors to create a vibrant flow of content. Letterpress production elevated the value of the piece and added a tactile quality that reinforced its collectible nature.