Sunset Blvd: Cool Type In Los Angeles

Now part of the Letterform Archive's permanent collection, praised as a study capturing LA's street lettering before it fades.

Ideation

I’m a designer who explores the intersection of typography, culture, and place.

Through projects like my Sunset Blvd Typography Book, I document and celebrate the visual language of neighborhoods, revealing how type reflects local identity and tells compelling, place-based stories.

• Layout Design

The layout was designed to balance storytelling with visual clarity through a flexible grid system that maintained consistency while allowing variation across the spreads. White space was used intentionally to give images and typography room to breathe, while scale, weight, and placement established a clear visual hierarchy.

To emphasize the relationship between typography and photography, type was integrated within and around the imagery, creating moments of visual tension. Full-bleed photographs alternate with minimal layouts to establish rhythm, while pull quotes and detail shots provide visual anchors. The result is a composition that reflects the layered, expressive character of Sunset Blvd.

• Typography

On the streets of Sunset Blvd, it reflects the voices of local businesses, the cultural richness of the neighborhood, and the evolution of style over time. In my work, I use typography as a lens to explore identity, history, and place.

• Photography

In projects like the Sunset Blvd Typography Book, I use photography to document the visual language of neighborhoods — preserving the character of hand-painted signs, vintage lettering, and the street-level stories told through type.

• Culture

This project explores how typography becomes a reflection of community identity, heritage, and creative expression along Sunset Blvd. Each letterform, color, and style tells a story — revealing the cultural layers that define one of Los Angeles' most vibrant and diverse neighborhoods.

• Print-Ready Formatting

In the Sunset Blvd Typography Book, print design is central to the storytelling. Every detail, from layout and type to paper choice and pacing, was carefully considered to reflect the street's visual richness. The result is a physical artifact that honors the culture, craft, and layered history of Sunset Blvd.

Page Through

Collection of Images used in Sunset Blvd.

Collection of Images used in Sunset Blvd.

Library

Library

What started as street photography became design history — SunsetBLVD now lives in the Letterform Archive's permanent collection.