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San Diego State University: Homebase
Led the design of a unified visual identity and branding system for Homebase, a research-driven SDSU program supporting young men of color through community, cultural, and academic resources. I handled brand strategy, visual identity design, design system development, art direction, and collateral design, using Illustrator, InDesign, and Photoshop.
- Role
- Lead Designer/Brand Designer
- Discipline
- Visual Identity · Brand System
- Year
- 2026
- Collaborators
- San Diego State University — Homebase
- Tools
- Adobe InDesign, Illustrator, Photoshop, Dimension
Deliverables — Logo/Visual Identity, Brand Identity System, Social Media, PowerPoint/Presentation Templates
Objective
Build an identity that doesn't just represent Homebase — it feels like the community it was made for: young men of color at SDSU, backed by culture, connection, and each other.
Challenge
One identity, built to show up everywhere on campus — print, digital, physical — carrying empowerment and culture in every format.
Solutions
-
A complete toolkit — logo, type, color, motifs, and every piece of collateral — built to make Homebase felt everywhere on campus, not just seen.
Outcome
The result isn't just a brand — it's a reflection of the community it was built for, visible everywhere Homebase shows up.
Credits & Recognition
- Ricky Pope, Jose Preciado, the Homebase Lab team, and the FASS department